Not all cotton is created equal
The cotton in most commercially made garments is genetically modified to produce higher yields and whiter fibres. Unfortunately, this modification also reduces the natural softness of the cotton. Commercially produced cloth is subjected to a laundry list of chemicals and, quite literally, swimming pools of water are used in production. Contaminated water often returns to waterways post-production, endangering the health of not only the environment, but all the creatures (including humans) who live in it.
Organically grown cotton products are thankfully becoming more mainstream. Some are even coloured using plant-based dyes. Regardless of how ‘green’ these dyes are, the cloth still needs to be stabilised and made colourfast using bleach and other chemicals.
Fibre for Good Organic Natural Colour Cotton (ONCC) grows in three naturally occurring colours, so it doesn’t need bleaching or dying or chemicals added to make the fabric colourfast. In fact, ONCC fabric has a tendency to deepen in colour over time.
Mother Nature is entirely responsible for the colours of our cotton. The strength of the cotton colour can be a bit like the vintage of a wine, affected by a range of growing conditions. That’s why our garments may have minor hue shifts and a subtle ‘marle’ look – and why we say that they come in ‘shades’ of Winter White, Sage and Wheat.
Very little water is required to cultivate this drought resistant cotton. The only time water is used during processing is when the fibre is washed after harvest. This equates to a water saving of 80-90% when compared to commercially produced cotton products. Our cotton is hand-picked and grown from non-modified seeds, descended from plants thousands of years old. For generations, our farmers have saved the seeds from harvested cotton to sow for the next crop. Separated cotton fibre is made directly into thread and cloth. The super softness of organic natural colour cotton is due to it’s hollow core, which is able to absorb moisture, breathe and protect baby’s skin. Minimal processing of our cotton allows it to retain that softness plus natural hypoallergenic and anti-static properties, making it healthier to wear.
Another advantage of minimal processing and no genetic modification is fibre integrity. With proper care, our products will last well after bub has outgrown them and be in good condition for future siblings!